We’re already a week into 2010, marking Campus Emporium’s 15th year of doing our thing. While we’re very proud of where we’ve come from and (almost) everything we’ve done, we can always find ways to improve ourselves, both as a business and as individuals.

As a store we always strive to stay grounded and connected. We don’t have customer service agents in India. Hell, we don’t even have voice mail (though we may work on that one). We don’t have scanners on our registers. We hand-write and fax all of our purchase orders.

While that may seem out-of-date or inefficient to some, we see it as a means of staying connected to our customers and our business. We don’t want to get lost in the cold technology of modern retail.

Ever been in a store where the registers “go down”? Not gonna happen at Campus Emporium. We have spares. They may ding, sputter, and click, but they work.

We don’t check stock in a database. We walk downstairs and look.

When you place an Internet order, your order is filled by Connie or John, by hand on the sales floor (you’ll meet them later), not a robot in an echoing warehouse.

There are just some things that should be done the old way. We aren’t Wal-Mart, nor do we strive to be. We’re a family-owned store on Main Street. We want Main Streets everywhere to survive their fights with big box stores, so we hold on to what makes us “Main Street”. Screw the new way if the old way works better.

That being said, there are some new developments in the world of retail we’re embracing. We’re slowly becoming more comfortable with this whole blog thing. And Facebook. And I think we finally figured out what “tweeting” is. We LOVE the idea of social marketing and interaction, because it’s just a new-fangled way of staying Main Street.

We can show you- through photos, videos, and blog entries- why we call ourselves “The Unbookstore”. You can see the face of the person who’ll be packing your web order. You can catch a glimpse of life in Blacksburg. You can get to know us- all ten or fifteen of us- and most importantly, we can get to know you.

“Campus Emporium” is a business. We try to make money. Most of the time we do well enough to keep everyone afloat, and we’re thankful for that. But that’s not why we’re here.
Our little group of oddballs is here for much more than selling t-shirts. We’re here to share and better our lives. We know that every person has a great story to tell that deserves to be heard- the t-shirts are just a way in.

I know it sounds all Oprah, but it’s true. Take it from me. I was rescued from a soulless job at a soulless company, where I was doing a soulless version of what I do now. We had scanners, and voice mail, and databases and SKUs and meetings and motivational posters and name tags- and ZERO FUN. The customers were nameless and faceless, as were the employees. There were dress codes and scripts and planograms. No one had to think and no one had to care.

Fast forward nearly four years and here I sit in jeans and a Hokie shirt with no name tag on. I don’t have a flow-chart ready for how we’re going to do inventory and we don’t have a pre-made Happy New Year sign package to put up around the store, but I wouldn’t go back to that place for all the money in the world. For all their planning and organization, they lost touch with what’s truly important- their community and their customers.

When I come to work here I’m truly seen. And heard. And when I meet you in the store, I’ll see you, too.

So I guess if we HAD to declare a New Year’s Resolution it would be to use some of these new-fangled technologies to stay connected with what really matters- you. It may not all be about football or t-shirts, but neither is life!

So stay tuned for some new things from Campus Emporium. Bear with us, though- we’re old school. In the meantime, talk to us. We’re on Facebook, Twitter, our Blog, and email (support@campusemporium.com, fanpics@campusemporium.com). Oh-and we still have phones. And a mailman.

Happy New Year!